Partner Win
Transitioning a Mid-Sized Healthcare Organization to CallTower’s Calling Plans
Client Profile
Healthcare Organization
- Specialization: Transforming care delivery for payers, providers, and patients by integrating technology with in-home, virtual, and in-clinic services to improve clinical, financial, and operational outcomes.
- Size: Mid-Sized (501–1,000 employees)
- Industry: Healthcare
Highlights
Challenge
- Rising Microsoft Calling Plan costs and lack of customization.
- Needed a cost-effective, easy-to-implement solution with added value through analytics and customization.
Solution
- Partnered with Insight and CallTower to save nearly 50% on Calling Plans with a seamless Teams transition.
- CallTower’s premium Teams analytics improved reporting and system performance visibility.
Outcome
- 45% cost savings, seamless Teams transition, and enhanced analytics boosted performance.
- CallTower’s lucrative commission structure and upsell opportunities empowered sales reps with one-time payouts, recurring commissions, and tailored solutions, driving faster sales cycles and higher customer satisfaction.
Challenge
A mid-sized healthcare organisation faced a significant issue when Microsoft increased the cost of their direct Calling Plans from $12 to $15 per user. Rising costs became unsustainable, prompting the organisation to search for a more affordable alternative. Additionally, Microsoft’s direct Calling Plans limited customization options and offered no commission opportunities for channel reps, creating a gap in incentives for the sales team. The healthcare provider needed a cost-effective solution that was easy to implement and offered additional value through analytics and customization.
Approach and Solution
The healthcare organisation partnered with Insight, which collaborated with CallTower to provide a compelling alternative. CallTower offered Calling Plans at $8.32 per user, delivering nearly 50% cost savings compared to Microsoft.
Since the organisation was already using Teams, the transition was seamless, eliminating the need for professional services like call queues and auto attendant setup. This significantly reduced implementation complexity and time.
To add further value, CallTower provided a premium Teams analytics package, enhancing the organisation’s reporting capabilities and improving visibility into system performance.
Success Outcomes
Substantial Cost Savings
- Reduced Calling Plan costs by 45%, significantly lowering telephony expenses.
Seamless Transition
- Quick and efficient switch with no need for additional professional services, ensuring minimal disruption to operations.
Enhanced Features
- Upgraded to a comprehensive Teams analytics package, delivering deeper reporting insights and improving performance and decision-making.
Sales Rep Incentives
- Insight’s reps, who previously received no commission from Microsoft’s direct plans, began earning one-time payouts and ongoing commissions through CallTower’s offering.
Benefits for Sales Representatives
Lucrative Commission Structure
- Reps can earn both one-time payouts and recurring commissions, a clear advantage over Microsoft’s Calling Plans, which do not compensate reps for direct sales.
High Customer Appeal
- Near 50% cost savings is a strong selling point, especially for businesses already using Teams and looking to reduce expenses.
Ease of Selling
- CallTower simplifies the selling process by eliminating the need for professional services in transitions and adding value through analytics packages. This leads to faster sales cycles and increased customer satisfaction.
Upsell Opportunities
- Custom Teams analytics packages and additional services from CallTower provide excellent opportunities for reps to upsell. Tailored solutions meet clients’ unique needs, enabling reps to expand the scope of deals.
Valued Partnership
The partnership between the healthcare organisation, Insight, and CallTower demonstrated the power of cost savings, seamless implementation, and added value through enhanced features. For sales reps, the ability to earn commissions and one-time payouts while providing customers with superior and affordable solutions makes CallTower’s plans a win-win scenario.
This case serves as an example of how leveraging strategic partnerships leads to impactful outcomes for both clients and sales teams.