Toolkit / MS Teams Operator Connect

Go-To-Market Microsoft Teams Operator Connect Marketing Guide

Overview

This guide provides messaging, marketing tools, and sales enablement strategies to help partners market Microsoft Teams Operator Connect effectively.

Sales Enablement

1. Qualifying Questions:
   • Are you using Microsoft 365 and want to voice-enable Teams?
   • Do you need international Microsoft Teams voice enablement?
   • Are you migrating from on-premise to cloud-based communications?
   • Do you require key business integrations like texting, eFax, or emergency notifications?
   • Do you need a geo-redundant network with one-click failover options?
2. Challenges and Solutions:
   • Challenge: Spending on multiple vendors.
     Solution: Consolidate services with a cloud-based portfolio provisioned in an admin portal.
   • Challenge: Downtime issues.
     Solution: Geo-redundant network architecture with one-click failover and SIP trunks.
   • Challenge: Limited support.
     Solution: Partner support from CallTower ensures personalised attention.

Outbound Call Scripts

1. Initial Contact:
   • Introduce Microsoft Teams Operator Connect as a solution for integrating PSTN calling directly into Teams.
   • Highlight benefits like reliability, security, and cost savings.
   • Ask engagement questions about their current communication setup and challenges.
2. Follow-Up:
   • Reiterate key benefits like streamlined call management and scalability.
   • Address objections like cost or integration concerns.
   • Offer a personalised walk-through of Operator Connect’s capabilities.
3. Closing:
   • Emphasize benefits like reduced downtime and competitive pricing.
   • Address any remaining concerns and propose next steps for implementation.

Marketing Tools

1. Emails:
   • Subject lines like “Elevate Your Communication with Operator Connect” or “Maximize Your Microsoft Teams Experience.”
   • Highlight benefits like seamless integration, cost savings, and enhanced productivity.
2. Landing Pages:
   • Include forms to capture contact information for follow-ups.
   • Use CTAs like “Check It Out” or “Download Now” to drive engagement.
3. Social Media:
   • Create engaging posts for LinkedIn and Twitter to drive traffic to landing pages.

Microsoft Teams Operator Connect Features

1. Key Benefits:
   • Seamless integration of PSTN calling into Microsoft Teams.
   • Faster deployment with no on-site equipment required.
   • Enhanced reliability with direct peering powered by Azure.
2. Comparison with Direct Routing:
   • Operator Connect offers dynamic E911 services, simplified provisioning, and shared SLAs with Microsoft.
   • Direct Routing provides more customization but requires additional management.
3. Add-Ons:
   • Options like call recording, SMS text, and contact centre integration.

Why Choose CallTower for Operator Connect?

• Unified Solution: Consolidate voice services and simplify management.
• Enhanced Support: 24/7/365 technical support with shared SLAs.
• Cost Savings: Save on infrastructure and operational costs.
• Global Reach: Extensive carrier connexions in 100+ countries.

Contact Information

Bryan Green
Senior Director of Global Alliances
Phone: (847) 469-4581 | Mobile: (312) 927-3737
Email: bgreen@calltower.com

Ruben Otero
Rebiller Partner Manager
Email: rotero@calltower.com

Alex DeRiggi
Rebiller Partner Manager
Email: aderiggi@calltower.com

Kent Cross
Rebiller Partner Manager
Email: kcross@calltower.com