Toolkit / MS Teams Operator Connect

Go-To-Market Microsoft Teams Operator Connect Marketing Guide

This guide provides messaging, marketing tools, and sales enablement strategies to help partners market Microsoft Teams Operator Connect effectively.

Qualifying Questions:
- Are you using Microsoft 365 and want to voice-enable Teams?
- Do you need international Microsoft Teams voice enablement?
- Are you migrating from on-premise to cloud-based communications?
- Do you require key business integrations like texting, eFax, or emergency notifications?
- Do you need a geo-redundant network with one-click failover options?
Challenges and Solutions:
- Challenge: Spending on multiple vendors.
  Solution: Consolidate services with a cloud-based portfolio provisioned in an admin portal.
- Challenge: Downtime issues.
  Solution: Geo-redundant network architecture with one-click failover and SIP trunks.
- Challenge: Limited support.
  Solution: Partner support from CallTower ensures personalized attention.

Initial Contact:
- Introduce Microsoft Teams Operator Connect as a solution for integrating PSTN calling directly into Teams.
- Highlight benefits like reliability, security, and cost savings.
- Ask engagement questions about their current communication setup and challenges.
Follow-Up:
- Reiterate key benefits like streamlined call management and scalability.
- Address objections like cost or integration concerns.
- Offer a personalized walk-through of Operator Connect’s capabilities.
Closing:
- Emphasize benefits like reduced downtime and competitive pricing.
- Address any remaining concerns and propose next steps for implementation.

Emails:
- Subject lines like “Elevate Your Communication with Operator Connect” or “Maximize Your Microsoft Teams Experience.”
- Highlight benefits like seamless integration, cost savings, and enhanced productivity.
Landing Pages:
- Include forms to capture contact information for follow-ups.
- Use CTAs like “Check It Out” or “Download Now” to drive engagement.
Social Media:
- Create engaging posts for LinkedIn and Twitter to drive traffic to landing pages.

Key Benefits:
- Seamless integration of PSTN calling into Microsoft Teams.
- Faster deployment with no on-site equipment required.
- Enhanced reliability with direct peering powered by Azure.
Comparison with Direct Routing:
- Operator Connect offers dynamic E911 services, simplified provisioning, and shared SLAs with Microsoft.
- Direct Routing provides more customization but requires additional management.
Add-Ons:
- Options like call recording, SMS text, and contact center integration.

Bryan Green
Senior Director of Global Alliances
Phone: (847) 469-4581 | Mobile: (312) 927-3737
Email: bgreen@calltower.com

Ruben Otero
Rebiller Partner Manager
Email: rotero@calltower.com

Alex DeRiggi
Rebiller Partner Manager
Email: aderiggi@calltower.com

Kent Cross
Rebiller Partner Manager
Email: kcross@calltower.com