Toolkit / MS Teams

CallTower’s Microsoft Teams Direct Routing + Operator Connect Partner Toolkit

Go-To-Market Microsoft Teams Partner Marketing Guide

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Overview

CallTower is a one-stop shop for global enterprise voice, UCaaS, and collaboration solutions. This guide provides messaging, marketing tools, and sales enablement strategies to help partners market Microsoft Teams Direct Routing and Operator Connect effectively.

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Key Features

1. CallTower’s Microsoft Teams Solutions:
   • First solution provider to deliver a fully integrated global Office 365 native Microsoft Teams experience.
   • Offers both Direct Routing and Operator Connect calling plans.
   • Supported by a 24/7/365 client services team for personalized implementation, adoption, training, and support.
2. Market Trends:
   • Over 270M Microsoft Teams users, with 80M Teams Phone users.
   • Teams PSTN users have nearly doubled to 12M.
   • 400% spike in monthly Teams usage since March 2020.

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Marketing Tools

1. Media Kit:
   • Includes target audience details, campaign components (emails, landing pages, social media posts), and implementation guidelines.
2. HubSpot Integration:
   • Launch professional landing pages and emails.
   • Track email opens, clicks, and downloads for follow-up.
3. Social Media and Landing Pages:
   • Engaging posts for LinkedIn and Twitter.
   • Landing pages with forms to capture contact information.

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Sales Enablement

1. Qualifying Questions:
   • Are you using Office 365 and want to voice-enable Teams?
   • Do you need international Microsoft Teams voice enablement?
   • Are you migrating from on-premise to cloud-based communications?
   • Do you require key business integrations like texting, eFax, or emergency notifications?
   • Do you need a geo-redundant network with one-click failover options?
2. Objections and Rebuttals:
   • Objection: Spending on multiple vendors.
     Rebuttal: CallTower’s cloud-based solutions consolidate services under one platform.
   • Objection: Downtime issues.
     Rebuttal: Geo-redundant network architecture with one-click failover ensures continuity.
   • Objection: Limited support.
     Rebuttal: CallTower offers personalized support with dedicated teams and escalation paths.

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Why Choose CallTower for Microsoft Teams?

• Unified, simplified, and high-quality Microsoft Teams experience.
• Geo-redundant network for resilience and reliability.
• Seamless integration with Microsoft Teams for PSTN calling.
• Recognized for innovation, security, and best-in-class collaboration tools.