Toolkit / Zoom Calling

Go-To-Market Zoom Partner Marketing Guide

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Overview

CallTower is a one-stop shop for global enterprise voice, UCaaS, and collaboration solutions. This guide provides messaging and marketing tools to help partners seamlessly market “Zoom with CallTower.”

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Key Features

1. CallTower’s Zoom Calling Solution:
   • Delivers voice connectivity through a geo-redundant voice network.
   • Enables Zoom as a corporate telephone system with direct integration to CallTower’s global voice network.
   • Offers secure, resilient, and cost-effective managed voice services.
2. Empowering Businesses:
   • Unified, high-quality Zoom Calling with 24/7/365 support.
   • Self-provision portal (CallTower Connect) for placing and managing orders.
   • Extensive carrier connections with 15+ voice carriers and 30+ internet peering partners.
   • Global calling services in 70+ countries.
3. Zoom One Features:
   • Zoom Meetings: Video conferencing with smart features.
   • Zoom Chat: Group and 1:1 messaging with file sharing and integrations.
   • Zoom Phone: Place and accept calls from various devices with SMS and call management.
   • Zoom Whiteboard: Virtual brainstorming and planning across devices.
   • Zoom Events: Interactive virtual experiences for attendees.

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Marketing Tools

1. Media Kit:
   • Includes target audience details, campaign components (emails, landing pages, social media posts), and implementation guidelines.
2. HubSpot Integration:
   • Launch professional landing pages and emails.
   • Track email opens, clicks, and downloads for follow-up.
3. Social Media and Landing Pages:
   • Engaging posts for LinkedIn and Twitter.
   • Landing pages with forms to capture contact information.

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Sales Enablement

1. Qualifying Questions:
   • Are you looking to voice-enable Zoom?
   • Do you need to migrate from on-premise to cloud-based communications?
   • Do you require integrations like texting, emergency notifications, or eFax?
2. Objections and Rebuttals:
   • Objection: Spending on multiple vendors.
     Rebuttal: CallTower’s cloud-based solutions consolidate services under one platform.
   • Objection: Downtime issues.
     Rebuttal: Geo-redundant network architecture with one-click failover ensures continuity.
   • Objection: Limited support.
     Rebuttal: CallTower offers personalized support with dedicated teams and escalation paths.

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Why Choose CallTower for Zoom?

• Unified, simplified, and high-quality Zoom Calling experience.
• Geo-redundant network for resilience and reliability.
• Seamless integration with Zoom API through CallTower Connect.