Toolkit / Webex by Cisco

Go-To-Market Webex by Cisco Partner Marketing Guide

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Overview

CallTower is a one-stop shop for global enterprise voice, UCaaS, and collaboration solutions. This guide provides messaging and marketing tools to help partners seamlessly market “Webex by Cisco.”

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Key Features

1. CallTower’s Webex Calling Solution:
   • Cisco Certified Calling Provider enabling Cloud Connected for Webex Calling.
   • Provides economical and reliable global PSTN in the cloud without premises-based SBC/gateway.
2. Webex Capabilities:
   • Seamless collaboration with apps you love.
   • Smart hybrid work experiences with integrated collaboration devices.
   • Intelligent customer experiences with digital-first engagement.
   • Built-in security, privacy, management, and insights.
3. Webex Features:
   • Meetings, messaging, calling, whiteboarding, and collaboration.
   • End-to-end encryption for data security.
   • Modular app for seamless scheduling and joining Webex calls or meetings from Slack and Microsoft Teams.
   • Integrations with tools like Jabber, Webex Meetings, and more.

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Marketing Tools

1. Media Kit:
   • Includes target audience details, campaign components (emails, landing pages, social media posts), and implementation guidelines.
2. HubSpot Integration:
   • Launch professional landing pages and emails.
   • Track email opens, clicks, and downloads for follow-up.
3. Social Media and Landing Pages:
   • Engaging posts for LinkedIn and Twitter.
   • Landing pages with forms to capture contact information.

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Sales Enablement

1. Qualifying Questions:
   • How are you currently collaborating as an organization?
   • Do you have legacy Cisco products or phones?
   • Do you need key business integrations like texting, emergency notifications, or eFax?
2. Objections and Rebuttals:
   • Objection: Spending on multiple vendors.
     Rebuttal: CallTower’s cloud-based solutions consolidate services under one platform.
   • Objection: Downtime issues.
     Rebuttal: Geo-redundant network architecture with one-click failover ensures continuity.
   • Objection: Cisco is too expensive.
     Rebuttal: Flexible options for per-user or call path models emulate existing PBX cost structures.

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Why Choose CallTower for Webex by Cisco?

• Unified, simplified, and high-quality Webex Calling experience.
• Geo-redundant network for resilience and reliability.
• Seamless integration with Webex API through CallTower Connect.
• Recognized for innovation, security, and best-in-class collaboration tools.