Toolkit / Zoom Calling

Go-To-Market Zoom Partner Marketing Guide

Overview

CallTower is a one-stop shop for global enterprise voice, UCaaS, and collaboration solutions. This guide provides messaging and marketing tools to help partners seamlessly market “Zoom with CallTower.”

Key Features

1. CallTower’s Zoom Calling Solution:
   • Delivers voice connectivity through a geo-redundant voice network.
   • Enables Zoom as a corporate telephone system with direct integration to CallTower’s global voice network.
   • Offers secure, resilient, and cost-effective managed voice services.
2. Empowering Businesses:
   • Unified, high-quality Zoom Calling with 24/7/365 support.
   • Self-provision portal (CallTower Connect) for placing and managing orders.
   • Extensive carrier connections with 15+ voice carriers and 30+ internet peering partners.
   • Global calling services in 70+ countries.
3. Zoom One Features:
   • Zoom Meetings: Video conferencing with smart features.
   • Zoom Chat: Group and 1:1 messaging with file sharing and integrations.
   • Zoom Phone: Place and accept calls from various devices with SMS and call management.
   • Zoom Whiteboard: Virtual brainstorming and planning across devices.
   • Zoom Events: Interactive virtual experiences for attendees.

Marketing Tools

1. Media Kit:
   • Includes target audience details, campaign components (emails, landing pages, social media posts), and implementation guidelines.
2. HubSpot Integration:
   • Launch professional landing pages and emails.
   • Track email opens, clicks, and downloads for follow-up.
3. Social Media and Landing Pages:
   • Engaging posts for LinkedIn and Twitter.
   • Landing pages with forms to capture contact information.

Sales Enablement

1. Qualifying Questions:
   • Are you looking to voice-enable Zoom?
   • Do you need to migrate from on-premise to cloud-based communications?
   • Do you require integrations like texting, emergency notifications, or eFax?
2. Objections and Rebuttals:
   • Objection: Spending on multiple vendors.
     Rebuttal: CallTower’s cloud-based solutions consolidate services under one platform.
   • Objection: Downtime issues.
     Rebuttal: Geo-redundant network architecture with one-click failover ensures continuity.
   • Objection: Limited support.
     Rebuttal: CallTower offers personalized support with dedicated teams and escalation paths.

Why Choose CallTower for Zoom?

• Unified, simplified, and high-quality Zoom Calling experience.
• Geo-redundant network for resilience and reliability.
• Seamless integration with Zoom API through CallTower Connect.