CallTower Brand Guidelines

Logo Guidelines

CallTower logo is the primary visual element that identifies our organization. It should never be distorted in any way.

• Logo Composition: The logo consists of two elements:
  • Logo Mark: Represents connectivity, symbolized by a tower.
  • Word Mark: Text articulation in lowercase.
• Formats: Recommended formats include .eps, .png, .ai, .jpg, and .svg.
• Usage: The logo must not be distorted, scaled, or transformed. Proper spacing must be maintained between the logo and other elements.

Color Palette

CallTower’s primary color is green. This color is recognizable identifier for the company. Secondary color is blue.
These are dominant colors for external and internal visual pieces.

Primary Colors

• Dark Mode:
  • Neon Green: #B7FF00 (RGB: 183, 255, 0)
  • Cyan: #00EEFC (RGB: 0, 238, 252)
  • Seafoam Green: #08F3A9 (RGB: 8, 243, 169)
  • Blue: #0658FC (RGB: 6, 88, 252)
• Light Mode:
  • Kelly Green: #6BBC15 (RGB: 107, 18, 21)
  • Light Blue: #29ABE2 (RGB: 41, 171, 226)
  • Seafoam Green: #08F3A9 (RGB: 8, 243, 169)
  • Blue: #0658FC (RGB: 6, 88, 252)

Printing Colors

• On Black:
  • Bright Green: CMYK: 30, 0, 100, 0 (PMS: 2297 C)
• On White:
  • Kelly Green: CMYK: 62, 0, 100, 0 (PMS: 360 C)
  • Cyan: CMYK: 57, 4, 3, 0 (PMS: 2985 C)
  • Seafoam Green: CMYK: 60, 0, 36, 0 (PMS: 333 C)
  • Blue: CMYK: 84, 49, 0, 0 (PMS: 3005 C)

Grayscale Colors

CallTower’s accent and grayscale colors are not recognizable identifiers of the company.
They need to be used as a complementary to our primary colors

• Black: #161616 (RGB: 22, 22, 22)
• Charcoal: #232323 (RGB: 35, 35, 35)
• Dark Gray: #353535 (RGB: 53, 53, 53)
• Gray: #999999 (RGB: 153, 153, 153)
• Light Gray: #B6B6B6 (RGB: 182, 182, 182)
• Off-White: #F4F4F4 (RGB: 244, 244, 244)

Typography

• Font: Arial
  • Designed in 1982 by Robin Nicholas and Patricia Saunders.
  • Simple and easy to read at various sizes.
• Header and Subheader Options:
  • Subheader Option 1
  • Subheader Option 2 (50 PT Tracking)
• Paragraph Example:
  • Lorem ipsum placeholder text provided for paragraph formatting.