Toolkit / Webex by Cisco

Go-To-Market Webex by Cisco Partner Marketing Guide

Overview

CallTower is a one-stop shop for global enterprise voice, UCaaS, and collaboration solutions. This guide provides messaging and marketing tools to help partners seamlessly market “Webex by Cisco.”

Key Features

1. CallTower’s Webex Calling Solution:
   • Cisco Certified Calling Provider enabling Cloud Connected for Webex Calling.
   • Provides economical and reliable global PSTN in the cloud without premises-based SBC/gateway.
2. Webex Capabilities:
   • Seamless collaboration with apps you love.
   • Smart hybrid work experiences with integrated collaboration devices.
   • Intelligent customer experiences with digital-first engagement.
   • Built-in security, privacy, management, and insights.
3. Webex Features:
   • Meetings, messaging, calling, whiteboarding, and collaboration.
   • End-to-end encryption for data security.
   • Modular app for seamless scheduling and joining Webex calls or meetings from Slack and Microsoft Teams.
   • Integrations with tools like Jabber, Webex Meetings, and more.

Marketing Tools

1. Media Kit:
   • Includes target audience details, campaign components (emails, landing pages, social media posts), and implementation guidelines.
2. HubSpot Integration:
   • Launch professional landing pages and emails.
   • Track email opens, clicks, and downloads for follow-up.
3. Social Media and Landing Pages:
   • Engaging posts for LinkedIn and Twitter.
   • Landing pages with forms to capture contact information.

Sales Enablement

1. Qualifying Questions:
   • How are you currently collaborating as an organization?
   • Do you have legacy Cisco products or phones?
   • Do you need key business integrations like texting, emergency notifications, or eFax?
2. Objections and Rebuttals:
   • Objection: Spending on multiple vendors.
     Rebuttal: CallTower’s cloud-based solutions consolidate services under one platform.
   • Objection: Downtime issues.
     Rebuttal: Geo-redundant network architecture with one-click failover ensures continuity.
   • Objection: Cisco is too expensive.
     Rebuttal: Flexible options for per-user or call path models emulate existing PBX cost structures.

Why Choose CallTower for Webex by Cisco?

• Unified, simplified, and high-quality Webex Calling experience.
• Geo-redundant network for resilience and reliability.
• Seamless integration with Webex API through CallTower Connect.
• Recognized for innovation, security, and best-in-class collaboration tools.